Digital Library

1. 1. Research on the Influencing Factors of Rural Cross-Border E-Commerce Development Based on Structural Equation Modeling
   Fang Ziyao, Tang Dexin, Chen Liang, Pei Rongyu, Liu Ziyang, Vol. 26, No. 2, pp. 117-130, Apr. 2025
   10.7472/jksii.2025.26.2.117
   Keywords: structural equation modeling, rural cross-border e-commerce development, influencing factors, inter-factor relationships
2. 2. Research on the influencing factors of e-commerce consumers' willingness to purchase fresh agricultural products based on a dual path model
   Feng Yi, Feng Yu, Liu Ziyang, Vol. 26, No. 1, pp. 103-115, Feb. 2025
   10.7472/jksii.2025.26.1.103
   Keywords: Fresh agricultural products, Dual-pathway model (ELM), Purchasing intentions, influencing factors
3. 3. The Digital Transformation of Retail Experience: Impact of Augmented Reality Technology on Consumer Purchase Intent
   Shao Jiawei, Liu ziyang, Vol. 26, No. 1, pp. 79-91, Feb. 2025
   10.7472/jksii.2025.26.1.79
   Keywords: Augmented Reality, Flow Experience, Purchase Intentions, perceived risk, Technology Acceptance Model, S-O-R Model
4. 4. Impact of Live Streaming on Green Purchase Intent: The Role of Environmental Debt
   Feng yi, Feng yu, Liu ziyang, Vol. 25, No. 5, pp. 141-152, Oct. 2024
   10.7472/jksii.2024.25.5.141
   Keywords: live streaming strategy, Sense of environmental deficiency, Purchase intention
5. 5. A study on the Impact of Online Entrepreneurship Education on Entrepreneurship: A Case Study of Western China
   Zhao Yazhu, Liu Huan, Liu Ziyang, Vol. 24, No. 5, pp. 75-84, Oct. 2023
   10.7472/jksii.2023.24.5.75
   Keywords: Online Entrepreneurship Education, Digital Education, Entrepreneurial Support, Entrepreneurship, Innovative Thinking