Digital Library

1. 1. The Digital Transformation of Retail Experience: Impact of Augmented Reality Technology on Consumer Purchase Intent
   Shao Jiawei, Liu ziyang, Vol. 26, No. 1, pp. 79-91, Feb. 2025
   10.7472/jksii.2025.26.1.79
   Keywords: Augmented Reality, Flow Experience, Purchase Intentions, perceived risk, Technology Acceptance Model, S-O-R Model
2. 2. Research on the Traveling Intention to Korea under the Background of Tourism Recovering, Based on Investigation on Foreigners in Korea
   Ming-ming Lin, Yu-min Jeong, Zi-yang Liu, Vol. 25, No. 2, pp. 69-77, Apr. 2024
   10.7472/jksii.2024.25.2.69
   Keywords: Tourism, e-Commerce, TAM model, Information Quality, perceived risk
3. 3. A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model
   Byung-Hye Lee, Vol. 18, No. 6, pp. 101-112, Dec. 2017
   10.7472/jksii.2017.18.6.101
   Keywords: innovation characteristics, perceived risk, innovation resistance, Intention to Use, social TV