• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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Research on the Traveling Intention to Korea under the Background of Tourism Recovering, Based on Investigation on Foreigners in Korea


Ming-ming Lin, Yu-min Jeong, Zi-yang Liu, Journal of Internet Computing and Services, Vol. 25, No. 2, pp. 69-77, Apr. 2024
10.7472/jksii.2024.25.2.69, Full Text:
Keywords: Tourism, e-Commerce, TAM model, Information Quality, perceived risk

Abstract

The tourism industry is well on its way to returning to pre-pandemic levels all over the world. This article aims to investigate the factors that affect tourists’ traveling intentions towards Korea. TAM model is used when doing the data analysis and we added some key external variables: trust, information quality, and personal innovativeness, to better fit the real-life scenarios. By using SPSS and AMOS, we analyze with the structural equation modeling method and find out that perceived risk is not significantly related to intention. We find out that perceived risk is not significantly related to purchasing intention, suggesting that consumers might prioritize convenience over perceived risk. And many other factors become potential mediating factors between these two.


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Cite this article
[APA Style]
Lin, M., Jeong, Y., & Liu, Z. (2024). Research on the Traveling Intention to Korea under the Background of Tourism Recovering, Based on Investigation on Foreigners in Korea. Journal of Internet Computing and Services, 25(2), 69-77. DOI: 10.7472/jksii.2024.25.2.69.

[IEEE Style]
M. Lin, Y. Jeong, Z. Liu, "Research on the Traveling Intention to Korea under the Background of Tourism Recovering, Based on Investigation on Foreigners in Korea," Journal of Internet Computing and Services, vol. 25, no. 2, pp. 69-77, 2024. DOI: 10.7472/jksii.2024.25.2.69.

[ACM Style]
Ming-ming Lin, Yu-min Jeong, and Zi-yang Liu. 2024. Research on the Traveling Intention to Korea under the Background of Tourism Recovering, Based on Investigation on Foreigners in Korea. Journal of Internet Computing and Services, 25, 2, (2024), 69-77. DOI: 10.7472/jksii.2024.25.2.69.