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1. A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model

Byung-Hye Lee, Vol. 18, No. 6, pp. 101-112, Dec. 2017
10.7472/jksii.2017.18.6.101
Keywords: innovation characteristics, perceived risk, innovation resistance, Intention to Use, social TV