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1. Research on the Influencing Factors of Rural Cross-Border E-Commerce Development Based on Structural Equation Modeling

Fang Ziyao, Tang Dexin, Chen Liang, Pei Rongyu, Liu Ziyang, Vol. 26, No. 2, pp. 117-130, Apr. 2025
10.7472/jksii.2025.26.2.117
Keywords: structural equation modeling, rural cross-border e-commerce development, influencing factors, inter-factor relationships