Digital Library

1. 1. A Study on US Consumer’s Subjectivity Schemata of Sharing Economy: Q Methodology
   Ki-youn Kim, Vol. 19, No. 4, pp. 107-121, Aug. 2018
   10.7472/jksii.2018.19.4.107
   Keywords: Sharing Economy, Subjectivity, Schemata, Q Methodology, Consumer Behavior, segmentation
2. 2. Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach
   Jae Heon Lee, Jae Won Choi, Ki Youn Kim, Vol. 16, No. 6, pp. 109-122, Dec. 2015
   10.7472/jksii.2015.16.6.109
   Keywords: Sharing Economy, Subjectivity Study, Millennial Generation, Social Network, Psychographic segmentation, Q Methodology
3. 3. Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity
   Kyoung-Jin Seo, Jin-Ha Hwang, Jang-Hun Jeung, Ki-Youn Kim, Vol. 15, No. 4, pp. 91-102, Aug. 2014
   10.7472/jksii.2014.15.4.91
   Keywords: New Media Advertising, Consumer Subjectivity, Q Methodology, Market Segmentation, Interpretative study, Convergence
4. 4. Subjectivity Study on Cloud-based Smart Work Service of a Quasi-Governmental Agency
   In Kuk Song, Vol. 15, No. 1, pp. 113-124, Feb. 2014
   10.7472/jksii.2014.15.1.113
   Keywords: Cloud, Smart Work, Semi-Government Organization, Smart Work Service, Subjectivity Study