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1. Specificity and Commitment: UX approach to Netflix

Joon Suk Hwang, Youngjoon Cheon, Kyu Tae Kwak, Vol. 18, No. 6, pp. 127-136, Dec. 2017
10.7472/jksii.2017.18.6.127
Keywords: Specificity, Netflix, Commitment, Transaction Cost Economics(TCE), User Experience(UX)

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