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1. Research on the influencing factors of e-commerce consumers' willingness to purchase fresh agricultural products based on a dual path model

Feng Yi, Feng Yu, Liu Ziyang, Vol. 26, No. 1, pp. 103-115, Feb. 2025
10.7472/jksii.2025.26.1.103
Keywords: Fresh agricultural products, Dual-pathway model (ELM), Purchasing intentions, influencing factors