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Search: "[ keyword: Purchase intention ]" (2)

1. The Digital Transformation of Retail Experience: Impact of Augmented Reality Technology on Consumer Purchase Intent

Shao Jiawei, Liu ziyang, Vol. 26, No. 1, pp. 79-91, Feb. 2025
10.7472/jksii.2025.26.1.79
Keywords: Augmented Reality, Flow Experience, Purchase Intentions, perceived risk, Technology Acceptance Model, S-O-R Model
2. Impact of Live Streaming on Green Purchase Intent: The Role of Environmental Debt

Feng yi, Feng yu, Liu ziyang, Vol. 25, No. 5, pp. 141-152, Oct. 2024
10.7472/jksii.2024.25.5.141
Keywords: live streaming strategy, Sense of environmental deficiency, Purchase intention