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1. The Digital Transformation of Retail Experience: Impact of Augmented Reality Technology on Consumer Purchase Intent

Shao Jiawei, Liu ziyang, Vol. 26, No. 1, pp. 79-91, Feb. 2025
10.7472/jksii.2025.26.1.79
Keywords: Augmented Reality, Flow Experience, Purchase Intentions, perceived risk, Technology Acceptance Model, S-O-R Model

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