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1. A Study On The Economic Value Of Firm's Big Data Technologies Introduction Using Real Option Approach - Based On YUYU Pharmaceuticals Case -

Hyuk Soo Jang, Bong Gyou Lee, Vol. 15, No. 6, pp. 15-26, Dec. 2014
10.7472/jksii.2014.15.6.15
Keywords: Big data, Big data Platform, Real option, Option value, Stock price