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Search: "[ keyword: Millennial Generation ]" (2)

1. Millennial Generation’s Mobile News Consumption and the Impact of Social Media

Jinah Seol, Vol. 19, No. 4, pp. 123-133, Aug. 2018
10.7472/jksii.2018.19.4.123
Keywords: Millennial Generation, Mobile News, SNS, News Topics, News values, Reaction
2. Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach

Jae Heon Lee, Jae Won Choi, Ki Youn Kim, Vol. 16, No. 6, pp. 109-122, Dec. 2015
10.7472/jksii.2015.16.6.109
Keywords: Sharing Economy, Subjectivity Study, Millennial Generation, Social Network, Psychographic segmentation, Q Methodology