Digital Library

1. 1. The Digital Transformation of Retail Experience: Impact of Augmented Reality Technology on Consumer Purchase Intent
   Shao Jiawei, Liu ziyang, Vol. 26, No. 1, pp. 79-91, Feb. 2025
   10.7472/jksii.2025.26.1.79
   Keywords: Augmented Reality, Flow Experience, Purchase Intentions, perceived risk, Technology Acceptance Model, S-O-R Model
2. 2. A study on Factors that Influence the Usage of Mobile Apps - Based on Flow Theory and Unified Theory of Acceptance and Use of Technology -
   Young-Chae Kim, Seung Ryul Jeong, Vol. 14, No. 4, pp. 73-84, Aug. 2013
   10.7472/jksii.2013.14.4.73
   Keywords: Mobile App, Flow Experience, Flow Theory, Technology Acceptance, Usage
3. 3. Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control
   Bong-Gyou Lee, Sung-Joon Lee, Hyun-Sik Seoh, Jun-Ho Kim, Vol. 11, No. 3, pp. 105-120, Jun. 2010
   Keywords: Adoption of IPTV Services, Socio-cultural Factor, Flow Experience, Perceived Behavioral Control, Extended Technology Acceptance Model, ETAM