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Search: "[ keyword: Fandom ]" (2)

1. A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction

XueJin Jiang, SaRuLa, HaSung Hwang, Vol. 21, No. 4, pp. 59-68, Aug. 2020
10.7472/jksii.2020.21.4.59
Keywords: BTS Fandom Activity, Star Attributes, Illusory Romance, Daily Happiness
2. Fandom-Persona Design based on Social Network Analysis

Sanghun Sul, Kihun Seong, Vol. 20, No. 5, pp. 87-94, Oct. 2019
10.7472/jksii.2019.20.5.87
Keywords: Fandom, Persona, Brand strategy, Service design, Social Network Analysis