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1. Niche Analysis in Social Media with Uses and Gratification Theory Appply in Facebook, Instagram, YouTube, Pinterest, Twitter

Hyeon-ju Cha, Sang-hee Kweon, Vol. 22, No. 2, pp. 89-107, Apr. 2021
10.7472/jksii.2021.22.2.89
Keywords: Social Media, Niche Breadth, Uses and Gratification Theory, Niche Overlap, Competitive superiority