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1. Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control

Bong-Gyou Lee, Sung-Joon Lee, Hyun-Sik Seoh, Jun-Ho Kim, Vol. 11, No. 3, pp. 105-120, Jun. 2010
Keywords: Adoption of IPTV Services, Socio-cultural Factor, Flow Experience, Perceived Behavioral Control, Extended Technology Acceptance Model, ETAM