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Search: "[ keyword: 소셜커머스 ]" (2)

1. Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention

Soo-Nam Hong, Han-Joo Lee, Vol. 15, No. 6, pp. 133-0, Dec. 2014
10.7472/jksii.2014.15.6.133
Keywords: Social-commerce, Beauty service, Purchasing Factor, Consumer Satisfaction, Repurchasing Intention
2. The Effects of Characteristics of Social Commerce on Purchase Intention - Focusing on the Moderating Effect of Social Network Service

Seoh-Young Han, Yong-Won Kim, Bong-Gyou Lee, Vol. 12, No. 6, pp. 171-0, Dec. 2011
Keywords: Social Commerce, social network service, Cost Cutting, Word of Mouth, Moderating Effect