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Search: "[ keyword: 구전효과 ]" (3)

1. The Empirical Study on the Motivations for e-Learning Service Usage of Smart Device Users

Jong-Man Lee, Vol. 13, No. 2, pp. 119-126, Apr. 2012
10.7472/jksii.2012.13.2.119
Keywords: E-learning, usage motivation, Usefulness, enjoyment, word-of-mouse effect, social interaction
2. The Effects of Characteristics of Social Commerce on Purchase Intention - Focusing on the Moderating Effect of Social Network Service

Seoh-Young Han, Yong-Won Kim, Bong-Gyou Lee, Vol. 12, No. 6, pp. 171-0, Dec. 2011
Keywords: Social Commerce, social network service, Cost Cutting, Word of Mouth, Moderating Effect
3. A Study on the Factors Affecting e-Government Users' Satisfaction - The Case of Online Tax Filing and Payment Services

Jae-Hyoun Kim, Heung-Gyo Cheong, Tae-Ung Kim, Vol. 12, No. 6, pp. 105-116, Dec. 2011
Keywords: e-Government Service, Technology Acceptance Model, Usefulness, Words of Mouth, Subjective Norms, trust, Interaction