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Search: "[ author: Haiyan Jin ]" (2)

1. A Study on Factors Influencing User's Satisfaction of OTT Service

Heesung Lee, Haiyan Jin, HaSung Hwang, Vol. 18, No. 6, pp. 93-100, Dec. 2017
10.7472/jksii.2017.18.6.93
Keywords: OTT service, TAM, user satisfaction
2. A Comparative Study on the Factors Affecting SNS Switching Intention among College Students in South Korea and China

ShaSha Gong, HaiYan Jin, HaSung Hwang, Vol. 18, No. 5, pp. 95-102, Oct. 2017
10.7472/jksii.2017.18.5.95
Keywords: SNS, switching intention, migration theory