Chul-Woo Moon, Jae-Hyoun Kim, Journal of Internet Computing and Services, Vol. 12, No. 3, pp. 57-68, Jun. 2011
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Keywords: e-Government Service, interactivity, words-of-mouth, trust, political efficacy, Partial Least Square

Abstract

Trust is generally assumed to be an important precondition for people's adoption of e-government services. This study analyzes the direct and indirect impact of information privacy, interactivity, subjective norms and words-of-mouth on perceived trust of e-government services and trust toward government. The Partial Least Square(PLS) was applied to the citizen survey data for hypotheses testing. PLS permits the simultaneous testing of cause-effect hypotheses while also allowing evaluation of the measurement model. Statistical results indicate that interactivity, subjective norms and words-of-mouth positively affects perceived trust of e-government services, which in turn affects the level of political efficacy and the trust toward the government. Interactivity has been found to affect words-of-mouth as well. However, information privacy has no significant effect on the trust of e-government services.

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