Dae-Keun Cho, In-Kuk Song, Journal of Internet Computing and Services, Vol. 18, No. 5, pp. 123-131, Oct. 2017
10.7472/jksii.2017.18.5.123, Full Text:
Keywords: zero-rating, platform operator, ISP, business strategy, business opportunity and risk

Abstract

With the rapid growth of mobile services, the various charging methods for mobile data have emerged in the mobile service market. Among them, network operators have begun to provide the zero-rating without any extra charge for the data that use the specific mobile application & services. Zero-rating, the free mobile data services by the network operators provoked many platform operators to confront business opportunity and risk. Though the platform operators are in urgent need of the strategy planning that considers business environments, any research endeavors explaining zero-rating and platform does not exist. Moreover, the analyses of potential effects of zero-rating on the business acts of platform operators has not been performed. Therefore, the study aims to identify the potential business opportunity and risk to prepare the various strategic countermeasure in platform operators’ shoes. The study might enable the researchers to properly understand zero-rating and platform, and be utilized as a reference in planning the business strategy of the platform operators

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