Fandom-Persona Design based on Social Network Analysis
Sanghun Sul, Kihun Seong, Journal of Internet Computing and Services, Vol. 20, No. 5, pp. 87-94, Oct. 2019
10.7472/jksii.2019.20.5.87, Full Text:
Keywords: Fandom, Persona, Brand strategy, Service design, Social Network Analysis
Abstract
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Cite this article
[APA Style]
Sul, S. & Seong, K. (2019). Fandom-Persona Design based on Social Network Analysis. Journal of Internet Computing and Services, 20(5), 87-94. DOI: 10.7472/jksii.2019.20.5.87.
[IEEE Style]
S. Sul and K. Seong, "Fandom-Persona Design based on Social Network Analysis," Journal of Internet Computing and Services, vol. 20, no. 5, pp. 87-94, 2019. DOI: 10.7472/jksii.2019.20.5.87.
[ACM Style]
Sanghun Sul and Kihun Seong. 2019. Fandom-Persona Design based on Social Network Analysis. Journal of Internet Computing and Services, 20, 5, (2019), 87-94. DOI: 10.7472/jksii.2019.20.5.87.