• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies


Kun-Dong Choi, Hwa-Jeong Lee, Sang-Woo Hahm, Journal of Internet Computing and Services, Vol. 20, No. 5, pp. 67-77, Oct. 2019
10.7472/jksii.2019.20.5.67, Full Text:  HTML
Keywords: e-brochure, Job Satisfaction, Self-Efficacy, salespeople

Abstract

Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.


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Cite this article
[APA Style]
Choi, K., Lee, H., & Hahm, S. (2019). The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies. Journal of Internet Computing and Services, 20(5), 67-77. DOI: 10.7472/jksii.2019.20.5.67.

[IEEE Style]
K. Choi, H. Lee, S. Hahm, "The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies," Journal of Internet Computing and Services, vol. 20, no. 5, pp. 67-77, 2019. DOI: 10.7472/jksii.2019.20.5.67.

[ACM Style]
Kun-Dong Choi, Hwa-Jeong Lee, and Sang-Woo Hahm. 2019. The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies. Journal of Internet Computing and Services, 20, 5, (2019), 67-77. DOI: 10.7472/jksii.2019.20.5.67.