Development of Supervised Machine Learning based Catalog Entry Classification and Recommendation System

Hyung-Woo Lee

Development of Supervised Machine Learning based Catalog Entry Classification and Recommendation System

Hyung-Woo Lee, Journal of Internet Computing and Services, Vol. 20, No. 1, pp. 57-65, Feb. 2019

10.7472/jksii.2019.20.1.57, Full Text:

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Keywords: Catalog Entry Auto-Recommendation, Online B2B Shopping Mall, Supervised Machine Learning, Morphological Analysis, Naive Bayes Classification Algorithm.

Abstract

In the case of Domeggook B2B online shopping malls, it has a market share of over 70% with more than 2 million members and 800,000 items are sold per one day. However, since the same or similar items are stored and registered in different catalog entries, it is difficult for the buyer to search for items, and problems are also encountered in managing B2B large shopping malls. Therefore, in this study, we developed a catalog entry auto classification and recommendation system for products by using semi-supervised machine learning method based on previous huge shopping mall purchase information. Specifically, when the seller enters the item registration information in the form of natural language, KoNLPy morphological analysis process is performed, and the Naïve Bayes classification method is applied to implement a system that automatically recommends the most suitable catalog information for the article. As a result, it was possible to improve both the search speed and total sales of shopping mall by building accuracy in catalog entry efficiently.

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Cite this article

[APA Style]

Lee, H. (2019). Development of Supervised Machine Learning based Catalog Entry Classification and Recommendation System. Journal of Internet Computing and Services, 20(1), 57-65. DOI: 10.7472/jksii.2019.20.1.57.

[IEEE Style]

H. Lee, "Development of Supervised Machine Learning based Catalog Entry Classification and Recommendation System," Journal of Internet Computing and Services, vol. 20, no. 1, pp. 57-65, 2019. DOI: 10.7472/jksii.2019.20.1.57.

[ACM Style]

Hyung-Woo Lee. 2019. Development of Supervised Machine Learning based Catalog Entry Classification and Recommendation System. Journal of Internet Computing and Services, 20, 1, (2019), 57-65. DOI: 10.7472/jksii.2019.20.1.57.