• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com


Lee, Hanjun;Suh, Yongmoo;, Journal of Internet Computing and Services, Vol. 18, No. 2, pp. 75-86, Apr. 2017
10.7472/jksii.2017.18.2.75, Full Text:
Keywords: open innovation, Online Community, case study, Collective Intelligence, Starbucks

Abstract

Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.


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Cite this article
[APA Style]
, , & (2017). Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com. Journal of Internet Computing and Services, 18(2), 75-86. DOI: 10.7472/jksii.2017.18.2.75.

[IEEE Style]
Lee, Hanjun;Suh, Yongmoo;, "Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com," Journal of Internet Computing and Services, vol. 18, no. 2, pp. 75-86, 2017. DOI: 10.7472/jksii.2017.18.2.75.

[ACM Style]
Lee, Hanjun;Suh, and Yongmoo;. 2017. Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com. Journal of Internet Computing and Services, 18, 2, (2017), 75-86. DOI: 10.7472/jksii.2017.18.2.75.