Jae-Shin Lee, Journal of Internet Computing and Services, Vol. 17, No. 4, pp. 135-144, Aug. 2016
10.7472/jksii.2016.17.4.135, Full Text:  HTML
Keywords: source credibility, social categorization, social identity theory, perceived usefulness, in-group, out-group

Abstract

The Internet is being utilized as a means of communication channel for science information. In this study, an experiment was conducted against college students, in which participants were assigned to one of the following four conditions: source status(professor, student) x social categorization(in-group, out-group). When the participants finished reading an online news article, perceived usefulness of and attitude toward the science technology were measured. The results show that the effect of source expertise on perceived usefulness was moderated by social categorization.

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