Hae Won Kim, Mina Lee, Journal of Internet Computing and Services, Vol. 17, No. 2, pp. 109-0, Apr. 2016
10.7472/jksii.2016.17.2.109, Full Text:  HTML
Keywords: Big data, Korean entertainments contents business, BLOTER, NEOTOUCHPOINT

Abstract

Big data, thanks to the development of data sciences, has been key words for economic development and governmental policies. This study reviewed how big data has been used with entertainment contents since the uses of big data in the fields have been more popular and the cases making successful business have been reported. To do ends, the changes in production, distribution, and consumption of entertainment contents have been characterized and prime cases have been introduced. Furthermore, Korean production companies of entertainment contents, Bloter and NEOTOUCHPOINT, were selected to investigate how big data has been utilized. It was found that the companies used big data to analyze consumers' behaviors and gain insights of content creation, such as identifying specific elements of enjoyments and conditions to share the contents with others. The domestic entertainment companies are preparing a full-scale of use of big data but, in order to take advantage of big data, collaboration between developers and experts in the field and specific goal-setting and model building are recommended.

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