• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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A Design of Analysis System on TV Advertising Effect of Social Networking Using Hadoop


Seoyeon Hur, Yoonhee Kim, Journal of Internet Computing and Services, Vol. 14, No. 6, pp. 49-58, Dec. 2013
10.7472/jksii.2013.14.6.49, Full Text:  HTML
Keywords: Hadoop, Analysis on Advertising Effect, TV Advertisement, social network service, Twitter

Abstract

As 'Big data' has been one of challenging issues, development of new services using Social Network Service (SNS) which is its typical example became active. SNS has developed as a media where everyone communicates at real time and the number of SNS opinion analyzing services is increasing. Meanwhile, new approach to acquire and analyze twitter data becomes necessary in TV advertisement system. This paper proposes LiveAD system, which store and analyze big data such as twitter data as well as analyze TV advertising effect based on twitter data. As a proof of concept, the proposed system has been implemented collecting and analyzing twitter data using Hadoop. The result of collected information over the system increases the chance of analyzing TV advertising effect on twitter in real-time.


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Cite this article
[APA Style]
Hur, S. & Kim, Y. (2013). A Design of Analysis System on TV Advertising Effect of Social Networking Using Hadoop. Journal of Internet Computing and Services, 14(6), 49-58. DOI: 10.7472/jksii.2013.14.6.49.

[IEEE Style]
S. Hur and Y. Kim, "A Design of Analysis System on TV Advertising Effect of Social Networking Using Hadoop," Journal of Internet Computing and Services, vol. 14, no. 6, pp. 49-58, 2013. DOI: 10.7472/jksii.2013.14.6.49.

[ACM Style]
Seoyeon Hur and Yoonhee Kim. 2013. A Design of Analysis System on TV Advertising Effect of Social Networking Using Hadoop. Journal of Internet Computing and Services, 14, 6, (2013), 49-58. DOI: 10.7472/jksii.2013.14.6.49.