Miyoung Kim, Sunju Park, Journal of Internet Computing and Services, Vol. 25, No. 6, pp. 49-59, Dec. 2024
10.7472/jksii.2024.25.6.49, Full Text:
Keywords: Hallyu(Korea wave), Text Mining, topic modeling, Network analysis, Quantitative Analysis

Abstract

To analyze trends in Hallyu research, this paper collected a total of 1,320 KCI-listed and candidate papers from 1997 to May 2023 and conducted topic modeling. As a result of the analysis, the main research topic of Hallyu 1.0 is the causes and characteristics of the Hallyu phenomenon, and Hallyu 2.0 focuses on the revitalization and expansion of the Hallyu industry through the sustainability of the Hallyu. Hallyu 3.0 recognized the importance of consumer intention and behavior, and Hallyu 4.0 showed the need to develop strategies and platforms to respond to the digital age along with the widespread spread of K-Culture. Based on this, two key tasks for the globalization of the Hallyu are needed: content and localization through understanding consumer behavior, and development of new strategies and platforms to meet the digital age.

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