Jian Kang, Nga Thi Bich Cao, Yifan Wang, Meng Zhao, Kyung Han You, Journal of Internet Computing and Services, Vol. 24, No. 3, pp. 89-98, Jun. 2023
10.7472/jksii.2023.24.3.89, Full Text:  HTML
Keywords: Virtual reality, VR social platform, Horizon World, avatar, self-expression, Mixed Reality, Metaverse

Abstract

The virtual world is evolving, and it is becoming increasingly vital to understand how human interaction in the virtual world affects social efficacy and body perception in the actual world. In particular, the Proteus effect has demonstrated that the attributes of the avatar chosen by the user while immersed in the virtual world can influence human behavior. Based on this, the study investigates how self-awareness differs depending on the sort of avatar’s self-expression in a Virtual Reality (VR) environment. Experiments with the VR social app and pre-test and post-test questionnaires were carried out to validate study topics. Consequently, most respondents decorate avatars that resembled their appearance in an actual media environment. Deviant self-expression is the lowest in terms of avatar expressiveness. Furthermore, social activities mediate by avatars alter body perception and social efficacy, and weight self-consciousness improved following the VR encounter. Passive expression of opinion is observed during social activities. Finally, a favorable relationship exists between the avatar’s ideal self-expression and self-esteem. Ideal self-expression is specifically linked to a sense of superiority and achievement.

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