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Search: "[ keyword: 시장세분화 ]" (2)

1. Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach

Jae Heon Lee, Jae Won Choi, Ki Youn Kim, Vol. 16, No. 6, pp. 109-122, Dec. 2015
10.7472/jksii.2015.16.6.109
Keywords: Sharing Economy, Subjectivity Study, Millennial Generation, Social Network, Psychographic segmentation, Q Methodology
2. Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity

Kyoung-Jin Seo, Jin-Ha Hwang, Jang-Hun Jeung, Ki-Youn Kim, Vol. 15, No. 4, pp. 91-102, Aug. 2014
10.7472/jksii.2014.15.4.91
Keywords: New Media Advertising, Consumer Subjectivity, Q Methodology, Market Segmentation, Interpretative study, Convergence

Vol. 25, 2024
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Vol. 24, 2023
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Vol. 23, 2022
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Vol. 22, 2021
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Vol. 21, 2020
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Vol. 20, 2019
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Vol. 19, 2018
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Vol. 18, 2017
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Vol. 17, 2016
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Vol. 16, 2015
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Vol. 15, 2014
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Vol. 14, 2013
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Vol. 13, 2012
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Vol. 12, 2011
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Vol. 11, 2010
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Vol. 10, 2009
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Vol. 9, 2008
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Vol. 8, 2007
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Vol. 7, 2006
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Vol. 6, 2005
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Vol. 5, 2004
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Vol. 4, 2003
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Vol. 3, 2002
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Vol. 2, 2001
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Vol. 1, 2000
- Vol. 1, No. 2 (Dec. 2000)
- Vol. 1, No. 1 (Nov. 2000)