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1. Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.com

Lee, Hanjun;Suh, Yongmoo;, Vol. 18, No. 2, pp. 75-86, Apr. 2017
10.7472/jksii.2017.18.2.75
Keywords: open innovation, Online Community, case study, Collective Intelligence, Starbucks

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