• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention


LiuCun Zhu, HuiJun Yang, Xuejin Jiang, HaSung Hwang, Journal of Internet Computing and Services, Vol. 23, No. 5, pp. 59-68, Oct. 2022
10.7472/jksii.2022.23.5.59, Full Text:
Keywords: Online streaming class, Learning Satisfaction, Interest, interactivity, Social presence

Abstract

As real-time live streaming broadcasting and non-face-to-face classes are spreading in the Corona era, it is time to take academic interest in online streaming classes. In particular, it is important to clarify why users use online streaming classes. Therefore, this study proposes social presence, interest, convenience of use, and interactivity as characteristics of online streaming classes, and aims to verify how these characteristics affect learning satisfaction and furthermore, recommendation intention. As a result of conducting a survey on 338 Chinese collegestudents, it was found that interactivity, social presence, and interest had a positive effect on learning satisfaction, but the effect of ease did not appear. On the other hand, it was confirmed that learning satisfaction had a positive effect on the online streaming class recommendation intention.


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Cite this article
[APA Style]
Zhu, L., Yang, H., Jiang, X., & Hwang, H. (2022). A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention. Journal of Internet Computing and Services, 23(5), 59-68. DOI: 10.7472/jksii.2022.23.5.59.

[IEEE Style]
L. Zhu, H. Yang, X. Jiang, H. Hwang, "A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention," Journal of Internet Computing and Services, vol. 23, no. 5, pp. 59-68, 2022. DOI: 10.7472/jksii.2022.23.5.59.

[ACM Style]
LiuCun Zhu, HuiJun Yang, Xuejin Jiang, and HaSung Hwang. 2022. A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention. Journal of Internet Computing and Services, 23, 5, (2022), 59-68. DOI: 10.7472/jksii.2022.23.5.59.