Jiang Xue Jin, HaSung Hwang, Journal of Internet Computing and Services, Vol. 20, No. 4, pp. 103-111, Aug. 2019
10.7472/jksii.2019.20.4.103, Full Text:
Keywords: Food Web Casting Programs, viewing motivations, viewing happiness, negative perception of fat people

Abstract

Due tothe popularity of personal web-casting ‘Food Web Casting’ program, the present study aims to examine its effects on real life. The study conducted a survey with Korean college students. Results from a survey of 256 participants showed that first, the most salient reason for watching ‘Food Web Casting’ was gratification for killing time and gratifications for food entertainment, information, vicarious, and para social interaction are followed. Second, vicarious gratification, killing time gratification, and vicarious gourmandism gratification had a positive effect on Food Wed Casting programs viewing time, while it is not found for effects of gratifications for information and pro-social interaction. Third, it is found that Food Wed Casting programs viewing had effects on viewing happiness and negative perception of fat people. However, it did not have an effect on frequency of food delivery service. Based on these findings,implication, limitations, and topics for future research are discussed.

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