Miran Lee, Yongwon Kim, Journal of Internet Computing and Services, Vol. 17, No. 1, pp. 109-0, Feb. 2016
10.7472/jksii.2016.17.1.109, Full Text:
Keywords: Social networking Service, Transactive Memory Capability, Time, Performance, Moderating Effect, Mediating Effect

Abstract

As Internet technology further develops, a social networking service (SNS) also develops. But most studies on SNS are not appropriate for business purposes since they mainly focus on personal characteristics. Unlike previous studies, however, this study tries to understand the effect of SNS on performance in the perspective of business. As the result of analysis, SNSE(Social Networking Service Engagement) appears to have positive effect on TMC(Transactive Memory Capability) and PER(Performance), and TMC also seems to affect PER. On the assumption that there should be some parameters between SNSE and PER that earlier studies did not consider, this study has proved that a new way of memories, or TMC, forms the bridge between SNS and PER. It also found out that the time spent on SNS is positively controlled when SNSE affects TMC. These results are different from those of the previous studies arguing that SNS has nothing to do with PER.

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