Myoung-Yong Um, Seo Woo Nam, Tae Ung Kim, Journal of Internet Computing and Services, Vol. 15, No. 5, pp. 43-52, Oct. 2014
10.7472/jksii.2014.15.5.43, Full Text:
Keywords: B2B e-Marketplace, Transaction Satisfaction, Social Capital, Information Sharing, School Food

Abstract

The purpose of this study is to identify the factors influencing the satisfaction of schools using the school-food B2B e-Marketplace operated by Korea Agro-Fisheries Trade Corporation. This study proposes the social capital, communication, information sharing within the network and support by e-Marketplace as antecedents variables, and collected the survey responses from the schools participating in school-food e-Marketplace. The statistical results indicate that the social capital and support by e-Marketplace has significant impact on the satisfaction level of schools, and support strongly influences the social capital. It was also found that the communication and information sharing within the network influence the social capital and support. These findings may offer the significant implications leading to successful expansion of B2B e-Marketplace in the context of school-food area.

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