• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
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Search: " keyword: Transaction Cost Economics(TCE)" (1)
  1. 1. Specificity and Commitment: UX approach to Netflix
    Joon Suk Hwang, Youngjoon Cheon, Kyu Tae Kwak, Vol. 18, No. 6, pp. 127-136, Dec. 2017
    10.7472/jksii.2017.18.6.127
    Keywords: Specificity, Netflix, Commitment, Transaction Cost Economics(TCE), User Experience(UX)