• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

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Search: " keyword: Search advertising" (1)
  1. 1. A study on the relevant market definition of online search advertising - Focusing on Naver, Korean Search & Portal service provider -
    Dae-keun Cho, Vol. 18, No. 4, pp. 109-120, Aug. 2017
    10.7472/jksii.2017.18.4.109
    Keywords: Two-sided market, Search advertising, market definition, Indirect Network Externality, Naver