• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

Digital Library


Search: " keyword: Q Methodology" (4)
  1. 1. A Study on US Consumer’s Subjectivity Schemata of Sharing Economy: Q Methodology
    Ki-youn Kim, Vol. 19, No. 4, pp. 107-121, Aug. 2018
    10.7472/jksii.2018.19.4.107
    Keywords: Sharing Economy, Subjectivity, Schemata, Q Methodology, Consumer Behavior, segmentation
  2. 2. Analytical Study for Typology of Signage Market : by applying Q methodology
    Hang Sub Kim, Bong Gyou Lee, Vol. 17, No. 2, pp. 67-76, Apr. 2016
    10.7472/jksii.2016.17.2.67
    Keywords: Signage, Q Methodology, market definition, market typology
  3. 3. Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach
  4. 4. Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity