• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

A study on longitudinal differences in website user's trust factors


Kil-Hwan Shin, Cheon-Su Jeong, Choon-Yeul Lee, Journal of Internet Computing and Services, Vol. 13, No. 2, pp. 127-0, Apr. 2012
10.7472/jksii.2012.13.2.127, Full Text:
Keywords: Trust factors of Web site, e-Business, e-Commerce, longitudinal study

Abstract

IT industry is rapidly changing technologies and trends are leading the field. Website also typical of these areas in the field of IT as a sector, technological advances faster, depending on the nature of the IT industry and the emergence of new services, changes in a variety of platforms, and is rapidly rising. In addition, a website containing information in accordance with the social situation changes and exposure of the agenda and vary greatly. Therefore, these changes in terms of B2C websites that can make a difference in the reliability factor looks. From this perspective, in this study to compare data before and after 10 years on the reliability factor by conducting longitudinal studies, most are not addressed in previous studies due to time differences website users to change the reliability of the analyzed factors.


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Cite this article
[APA Style]
Kil-Hwan Shin, Cheon-Su Jeong, & Choon-Yeul Lee (2012). A study on longitudinal differences in website user's trust factors. Journal of Internet Computing and Services, 13(2), 127-0. DOI: 10.7472/jksii.2012.13.2.127.

[IEEE Style]
K. Shin, C. Jeong and C. Lee, "A study on longitudinal differences in website user's trust factors," Journal of Internet Computing and Services, vol. 13, no. 2, pp. 127-0, 2012. DOI: 10.7472/jksii.2012.13.2.127.

[ACM Style]
Kil-Hwan Shin, Cheon-Su Jeong, and Choon-Yeul Lee. 2012. A study on longitudinal differences in website user's trust factors. Journal of Internet Computing and Services, 13, 2, (2012), 127-0. DOI: 10.7472/jksii.2012.13.2.127.