• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

Explicating Factors explaining Self-Disclosure in the Usage of Micro-blog


Sung-Joon Lee, Yong-Won Kim, Bong Gyou Lee, Journal of Internet Computing and Services, Vol. 12, No. 5, pp. 127-136, Oct. 2011
Full Text:
Keywords: Theory of Planned Behavior (TPB), micro-blogging, self-disclosure, determinants, privacy concern, playfulness, informational motivation, relational motivation, voluntariness

Abstract

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from November 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[APA Style]
Sung-Joon Lee, Yong-Won Kim, & Bong Gyou Lee (2011). Explicating Factors explaining Self-Disclosure in the Usage of Micro-blog. Journal of Internet Computing and Services, 12(5), 127-136.

[IEEE Style]
S. Lee, Y. Kim and B. G. Lee, "Explicating Factors explaining Self-Disclosure in the Usage of Micro-blog," Journal of Internet Computing and Services, vol. 12, no. 5, pp. 127-136, 2011.

[ACM Style]
Sung-Joon Lee, Yong-Won Kim, and Bong Gyou Lee. 2011. Explicating Factors explaining Self-Disclosure in the Usage of Micro-blog. Journal of Internet Computing and Services, 12, 5, (2011), 127-136.