• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services


Hyun-Sik Seo, Jun-Ho Kim, Bong-Gyou Lee, Journal of Internet Computing and Services, Vol. 11, No. 5, pp. 37-58, Oct. 2010
Full Text:
Keywords: IPTV, Government Promoting Policies, Innovation Characteristics Theory, Implementation Process Theory, TAM

Abstract

This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from November 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[APA Style]
Hyun-Sik Seo, Jun-Ho Kim, & Bong-Gyou Lee (2010). Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services. Journal of Internet Computing and Services, 11(5), 37-58.

[IEEE Style]
H. Seo, J. Kim and B. Lee, "Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services," Journal of Internet Computing and Services, vol. 11, no. 5, pp. 37-58, 2010.

[ACM Style]
Hyun-Sik Seo, Jun-Ho Kim, and Bong-Gyou Lee. 2010. Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services. Journal of Internet Computing and Services, 11, 5, (2010), 37-58.