• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction


XueJin Jiang, SaRuLa, HaSung Hwang, Journal of Internet Computing and Services, Vol. 21, No. 4, pp. 59-68, Aug. 2020
10.7472/jksii.2020.21.4.59, Full Text:
Keywords: BTS Fandom Activity, Star Attributes, Illusory Romance, Daily Happiness

Abstract

The present study aims to explore the influence of BTS, which is popular around the world. Specifically, it aims to look at differences between Korean and Chinese BTS female fandom. Besides, it also explores factors affecting fandom’s daily happiness. The study conducted a survey with Korean and Chinese female fans. Findings from surveys suggest that first, there are differences on star attributes, fandom activity and illusory romance between Korean and Chinese female fandom. Specifically, Chinese female fandom’s professionalism and artistic attractiveness which are included in star attributes, and illusory romance which is gained in fandom activity are higher than Korean. In addition, Korean female fans actively participated in offline fandom activities, while Chinese female fans actively participated in online fandom activities. Second, it is found that fandom activity, star identification and illusory romance have positive effects on daily happiness. Based on these findings, implication, limitations, and topics for future research are discussed.


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Cite this article
[APA Style]
XueJin Jiang, SaRuLa, & HaSung Hwang (2020). A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction. Journal of Internet Computing and Services, 21(4), 59-68. DOI: 10.7472/jksii.2020.21.4.59.

[IEEE Style]
X. Jiang, SaRuLa and H. Hwang, "A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction," Journal of Internet Computing and Services, vol. 21, no. 4, pp. 59-68, 2020. DOI: 10.7472/jksii.2020.21.4.59.

[ACM Style]
XueJin Jiang, SaRuLa, and HaSung Hwang. 2020. A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction. Journal of Internet Computing and Services, 21, 4, (2020), 59-68. DOI: 10.7472/jksii.2020.21.4.59.