• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone


Jong-jin Park, Min-kyong Choi, Jong-chang Ahn, Journal of Internet Computing and Services, Vol. 18, No. 1, pp. 105-120, Feb. 2017
10.7472/jksii.2017.18.1.105, Full Text:
Keywords: Smartphones, information security, Degree of personal risk accepting, Buying intention, Android, iOS

Abstract

Smartphone users hit over eighty-five percentage of Korean populations and personal private items and various information are stored in each user's smartphone. There are so many cases to propagate malicious codes or spywares for the purpose of catching illegally these kinds of information and earning pecuniary gains. Thus, need of information security is outstanding for using smartphone but also user's security perception is important. In this paper, we investigate about how information security affects smartphone operating system choices by users. For statistical analysis, the online survey with questionnaires for users of smartphones is conducted and effective 218 subjects are collected. We test hypotheses via communalities analysis using factor analysis, reliability analysis, independent sample t-test, and linear regression analysis by IBM SPSS statistical package. As a result, it is found that hardware environment influences on perceived ease of use. Brand power affects both perceived usefulness and perceived ease of use and degree of personal risk-accepting influences on perception of smartphone spy-ware risk. In addition, it is found that perceived usefulness, perceived ease of use, degree of personal risk-accepting, and spy-ware risk of smartphone influence significantly on intention to purchase smartphone. However, results of independent sample t-test for each operating system users of Android or iOS do not present statistically significant differences among two OS user groups. In addition, each result of OS user group testing for hypotheses is different from the results of total sample testing. These results can give important suggestions to organizations and managers related to smartphone ecology and contribute to the sphere of information systems (IS) study through a new perspective.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from November 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[APA Style]
Jong-jin Park, Min-kyong Choi, & Jong-chang Ahn (2017). A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone. Journal of Internet Computing and Services, 18(1), 105-120. DOI: 10.7472/jksii.2017.18.1.105.

[IEEE Style]
J. Park, M. Choi and J. Ahn, "A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone," Journal of Internet Computing and Services, vol. 18, no. 1, pp. 105-120, 2017. DOI: 10.7472/jksii.2017.18.1.105.

[ACM Style]
Jong-jin Park, Min-kyong Choi, and Jong-chang Ahn. 2017. A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone. Journal of Internet Computing and Services, 18, 1, (2017), 105-120. DOI: 10.7472/jksii.2017.18.1.105.