• Journal of Internet Computing and Services
    ISSN 2287 - 1136(Online) / ISSN 1598 - 0170 (Print)
    http://jics.or.kr/

A Study On The Economic Value Of Firm's Big Data Technologies Introduction Using Real Option Approach - Based On YUYU Pharmaceuticals Case -


Hyuk Soo Jang, Bong Gyou Lee, Journal of Internet Computing and Services, Vol. 15, No. 6, pp. 15-26, Dec. 2014
10.7472/jksii.2014.15.6.15, Full Text:
Keywords: Big data, Big data Platform, Real option, Option value, Stock price

Abstract

This study focus on a economic value of the Big Data technologies by real options model using big data technology company's stock price to determine the price of the economic value of incremental assessed value. For estimating stochastic process of company's stock price by big data technology to extract the incremental shares, Generalized Moments Method (GMM) are used. Option value for Black-Scholes partial differential equation was derived, in which finite difference numerical methods to obtain the Big Data technology was introduced to estimate the economic value. As a result, a option value of big data technology investment is 38.5 billion under assumption which investment cost is 50 million won and time value is a about 1 million, respectively. Thus, introduction of big data technology to create a substantial effect on corporate profits, is valuable and there are an effects on the additional time value. Sensitivity analysis of lower underlying asset value appear decreased options value and the lower investment cost showed increased options value. A volatility are not sensitive on the option value due to the big data technological characteristics which are low stock volatility and introduction periods.


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Cite this article
[APA Style]
Hyuk Soo Jang and Bong Gyou Lee (2014). A Study On The Economic Value Of Firm's Big Data Technologies Introduction Using Real Option Approach - Based On YUYU Pharmaceuticals Case -. Journal of Internet Computing and Services, 15(6), 15-26. DOI: 10.7472/jksii.2014.15.6.15.

[IEEE Style]
H. S. Jang and B. G. Lee, "A Study On The Economic Value Of Firm's Big Data Technologies Introduction Using Real Option Approach - Based On YUYU Pharmaceuticals Case -," Journal of Internet Computing and Services, vol. 15, no. 6, pp. 15-26, 2014. DOI: 10.7472/jksii.2014.15.6.15.

[ACM Style]
Hyuk Soo Jang and Bong Gyou Lee. 2014. A Study On The Economic Value Of Firm's Big Data Technologies Introduction Using Real Option Approach - Based On YUYU Pharmaceuticals Case -. Journal of Internet Computing and Services, 15, 6, (2014), 15-26. DOI: 10.7472/jksii.2014.15.6.15.